We Put Things Here

Lexy Brand was born from two lovers.
She was raised.
Lexy Brand is a lover.

When the moment should come, for me to pass away, will I see my life play before me like a movie? If my body should do me this favor, I often contemplate what would these “recaps” play?

If I could have a say, I think that it would be nice to see loved ones, the time I went sky diving, the birth of my children (if this should happen), and the rest be a collection of some lyrical thoughts that truely represent my sight. These moments that I'm speaking of are my unique view on life, that give me a feeling of connectedness and purpose. So, instead of seeing myself accept an award, I would rather my body present me the image of the woman who drives the bus and gives me the warmest smile; that corner of the room that was neglected, but had it's own life; the way two posters that were side by side met physically; the sun that came through my linen curtains one afternoon; when I discovered that sound in the upper right hand corner of my stereo - I would love to see a collection of these moments and realizations, that I believe shape all of my opinions and tastes. They are a major part of the foundation of Alexandra Brand, and would comfort me and inspire me to let go of this world and see what else there was for me.

This year, I plan to actively collect, and communicate the lyrical moments that make up my core.


For our first project, we needed to create a series of black and white posters that were typographically dominant. Many of my first drafts were over complicated, and my class had said that when I speak, everything is very clear. I used this as a cue. These posters show my sincerest thoughts. I chose Century Schoolbook because of how legible it is with its tall x-height and very open letterforms. Also, Century Schoolbook is very elementary and references Dick and Jane books, which also use very simple language.


One of the best examples of second person narrative is the series Choose-Your-Own-Adventure. Welcome to Inbetween is based on this series. Using the road as a metaphor for life, this book shows the position of Lyrical Moments in one’s life. We are always on certain paths and have to make big decisions, but along the way, we experience special moments that are always more memorable than the actual path. This book also plays with the idea of fate. Sometimes you get a peek of a path you haven’t chosen, and other times, you may take a different road, but end up in the same place. Welcome to Inbetween has eleven different endings and all typography and use of graphics are based off of the US Interstate System.


We needed to contact, and get a response, from someone that was an expert on our thesis topic. Since everyone is an expert on my topic, I wanted to wait until I had a natural, spontaneous connection with someone. When Marc Gobé, of Desgrippes Gobé, gave my professor a personalized copy of his book Emotional Branding for me, I decided that this was the silent connection I wanted to keep alive. This package, made just for him, looks and smells like chocolate. Marc is on a Fragrance Foundation, and has branded many fragrances and specialty chocolate shops. When the package is opened, it’s actually a Cootie Catcher. Cootie Catchers are a simple child’s creation that are made with the intent on surprising someone else. Sadly, I did not recieve a response, but I’ve been told he was flattered and touched.


When life is happening, our bodies have to constantly take in hundreds of different stimuli and filter them. When we experience a lyrical moment, we are “zooming” into particular area of our immediate surroundings. In that moment, we are filtering out more of our surroundings than normal. This extra filtering helps us focus on somethings’ simplicity and purity. My universal symbol combines an everyday event, like leaves falling, with crop marks to illustrate what happens in a lyrical moment.


Historia, by Elsa Morante is one of the best political novels to ever come out of Italy. This book takes place in Italy during World War II. There are seven chapters, each for a different year between 1941 and 1947. Before each chapter begins, she gives a quick timeline of worldy events, like bombings and take overs. The story that each chapter tells is about a mother and son who live in the streets during this time. Even though they are living in the worst conditions, there is still so much beauty, because they are still in contact with life. Her juxtoposition of quick history timelines and full, beautiful, detailed accounts of their thoughts and experiences make a great argument about what real history is.

My book juxtaposes these two ideas as well. This is an Italian account of the war, where the main texts are gutted to hold a series of flip books of simple, everyday beauties. The history book becomes skelatal, just like history textbook accounts of history, and the only legible ideas conveyed are the simple pleasures in our life. This is our real and personalized history.


We had to bring in three objects that evoked our thesis. One of the objects I brought in was blank paper because of it’s endless possibilities. This is a ream of paper that is packaged as an Instant Moment Kit. I never say that the contents of the package are just 500 sheets of paper, but I do have ten instant moments that one can create with directions on the front. There are hundreds of activities though!


When thinking about all of the ways we communicate who we are, I tried to think of ways that these same items could be interactive or shared. These bags use a system from my Universal Logo. The buttons which are balloons, bubbles, birds, butterflies... are part of a moment. When you give someone a button from there, you are sharing the moment. The receiver then is taking a piece of you and that moment with them. Watching the shape change as the buttons go is special too. And then, just like any lyrical moment, when all of the buttons are gone, you are left with an everyday scene, but the memory of the special moments you had with it.


When given the opportunity to do our own project, I wanted to experiment with the public. I wanted to help others create lyrical moments. I made two hundred tags that I placed or handed out in New York City at the end of February. These tags stated “Give Love”, and, “Please help me spread my love far and wide through New York by simply signing this and passing it along.” I didn’t leave any information about myself because I wanted this to stay purely selfless, but I did sign all of them. By passing these tags out sincerely and fearlessly, I was showing others how easy it was to connect to others and brighten someone else’s day. Giving love was so amazing! I hope it was for them too!